This is a new product from the Pure brand by PT. Mulia Jaya Abadi. Pure brand products are single-serve dehydrated fruit slices for beverage infusions (all-natural, contains no artificial colorings and preservatives).

Pure targeting in different types of markets, such as students, Travellers, Office workers, anyone on the go, Athletes, fitness-minded consumers, Families, mothers, and more.

Customers can use these single-serve packs to make their own infused water/beverages by rehydrating the fruits in either water or other beverages. This product is created to promote healthier living and better wellness. The average recommended water consumption ranges from 2-3 L per day, but this may seem difficult to many consumers who are used to the intake of sweet beverages.

Challenge: Drinks made from dried fruit are not popular in Indonesia, therefore a visual that catches the eye of customers is needed and communicates the features and benefits of dried fruit drinks to them.

Solution: We design bright packaging designs, with bold yet dynamic colours created with watercolour and abstract illustrations. Simple, creative, and attractive. This is to make the brand look more vibrant and alive. Several focus groups that we offer examples of this design expressed interest in trying it.