A modern, dynamic and avant-garde design, whose main product, an alternative, safe and accessible SmartWatch has been a trend during the last year.
Practical, optimal and quality, designed to monitor health, send information, receive calls, track movement, remember intelligently, analyze sleep and count steps.
Understanding that modern youth and adults buy based on experience, aesthetics, functionality and practicality, it was essential to connect with them in each of these aspects. Vramitec is a brand that makes you believe in your potential and gives you the necessary tools to go to the next level, representing a life without limits.
The color palette selected based on these aspects has been a vibrant blue that conveys confidence and security and black as a contrast, also providing elegance, sophistication and power, helping to prepare the brand for a new market.
The minimalist, modern, functional and disruptive design allows the brand flexibility and applicability for the new and immense digital world.
CREDIT
- Agency/Creative: Frame Agency
- Article Title: Frame Agency Creates New Vramitec Branding and Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Peru
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Identity System, Packaging Design, Research
- Industry: Technology
- Keywords: Packaging, Branding, Tecnology.
