Shuwa is a restaurant and café for burger, appetizers and Shuwa (A type of meat which is very famous in Middle East). Shuwa is a celebratory Omani dish that is only prepared on special occasions like Eid. During the festival, many families in Oman begin cooking their Shuwa on the first day and consume the dish on the second day.
The logo concept contains the smile and the smoothness of its motion which refers to the smoothness of the Cheddar cheese therefore the color of the logo is yellow as the color of the cheese. The logo is designed to target all age Categories. The colors used reflect a spirited, lively and positivity feeling. Yellow, the color of sunshine, hope and happiness stands for freshness, clarity and energy. We also used white and yellow on the black background to make high contrast to draw audience’s attention.
CREDIT
- Agency/Creative: Khaled Hosney
- Article Title: Shuwa Brand Idenity Designed By Khaled Hosney
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Egypt
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Identity, Brand World, Branding, Graphic Design, Product Naming
- Industry: Food/Beverage
- Keywords: Brand, Logo, Icon, Brand Identity, Yellow, Black, Food, Burger, Café
