ZOZU is a story about love for knitting, love for family, older generation and of course love for yourself. We were inspired by the story of this brand, because it concerns one little girl who supported her grandmother in a difficult period and found her mission. The logo consists of several independent elements: the name, the cuckoo symbol, the signature, which together create the picture. It is handmade, which demonstrates those times and this connection. We were inspired by the vintage style. The welcome letter, care instructions, packaging, all the identics – everything is permeated with retro. Success to ZOZU! “From generation to generation, because everything in life is knitting”.
CREDIT
- Agency/Creative: Kontora Design Agency
- Article Title: Kontora Design Agency Create Branding for Zozu Manufacture
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Packaging Design
- Industry: Fashion
- Keywords: Branding, Manufacture, Knitwear, Cuckoo, Handmade
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
