Package for frozen vegetables and fruits Colder is created for those who care about their health but do not want to spend a lot of time cooking. You can take such a container with you and just reheat food in the microwave. The design concept is based on the metaphor of a thawed patch in the snow. Fresh food is a reality! What’s Unique? Сonvenient packaging, not classic for the frozen food market in Russia
CREDIT
- Agency/Creative: Maria Kazanova
- Article Title: Colder – Frozen Food Packaging Design Concept by Maria Kazanova
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Strategy, Packaging Design, Product Naming, Research
- Format: Bucket
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
