Perfeccionista (Perfectionist) is a single-estate wine with limited production that has its origin in a highly personal way of working, considering and understanding nature we call ‘Thoughtful Viticulture’.
In order to connect emotionally with the consumer and position the product as a distinctive premium wine, a packaging was proposed that attaches value to the idea of imperfection.
And for the sake of exclusiveness and added value, the 697 units produced were made to be different to one another. The wood for each case was broken up manually, without a die cutter, and numbered with an ink stamp.
CREDIT
- Agency/Creative: Roberto Núñez Studio
- Article Title: Roberto Núñez Studio Creates Packaging Design for Perfeccionista Limited Edition Premium Wine
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography, Research, Tone of Voice
- Format: Bottle, Case
- Substrate: Glass Bottle, Pulp Paper, Wood
- Keywords: WBDS Agency Design Awards 2020/21
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
