Big city chicks emerged from the Dmytruk team’s desire to give the market and consumers a new product — as tasty as Kabanosy, but more affordable. They took chicken as the recipe basis, somewhat reduced the drying process, and got more product from less raw material. This is how the already familiar delicious meat snacks made their way from the sub-premium category to the consumer masses.
Birth of Chickenzzz was preceded by careful strategic work. Dozen immersed itself into the category again, chose its consumers, developed positioning, and tried some territories in which it was looking for the brand name. Chicken Kabanosy are perfect for anything and for any time: parties with friends, home cinema, a school lunch, or tourist breakfast.
Chickenzz are already opening the doors of Ukrainian retail chains. They can be found at gas stations and in convenience stores. If you come across our Chicks somewhere in the city streets, grab them quickly, because these chickens go off like hotcakes, so be sure to get a hold of them.
CREDIT
- Agency/Creative: Dozen Agency
- Article Title: Dozen Agency Create Packaging Design for Big City Chickenzzz Meat Snacks
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Naming, Brand Strategy, Graphic Design, Illustration, Packaging Design, Research, Tone of Voice
- Format: Bag
- Substrate: Plastic
