With the rising momentum of craft beer in Vietnam, Delta Distillers emerges to offer an alternative to the non-beer and light drinkers. Located in the heart of the Mekong Delta, Delta Distillers artisans are utter perfectionists who strive everyday to craft the best hard sodas made entirely from fresh local ingredients.
Delta Distillers want everybody to join the celebrations, no matter what their drinking habits and preferences may be. As CEO Michael Sakkers says, “We want to create the best drink for all celebrations, regardless of age group or gender.”
The brand identity reflects the passion and craftsmanship behind the product, and at the same time inspires a young and cheerful look and feel. Several different illustrations were created to help the brand maintain a fresh and spontaneous personality.
To support their market launch, Delta Distiller’s brand positioning and associated tagline “Delta Distillers created a party where you belong” were developed for the new brand platform.
CREDIT
- Agency/Creative: Pedro Pereira
- Article Title: Pedro Pereira Creates Brand and Packaging For Delta Distillers
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
- Industry: Food/Beverage
- Keywords: vietnam, branding, packaging
