Brand identity for an affordable lifestyle mattress brand named Spongy. Inspired by the name and purpose of the product we were asked to create an identity which was bold, vibrant and most importantly ‘Comfy’.
The initial brief used lots of descriptive words to describe the USP of the product. Spongy, Comfy, Floaty and Dreamy was just some of them. These words felt very visceral to use and brought up instant relative imagery. With this in mind, we decided to design a bespoke logo which was directly inspired by these descriptive words and ended up with a unique marque that was all of the above; Fat, Round, Bubbly, Soft, Comfy and of course Spongy.
CREDIT
- Agency/Creative: Alphabet Design Agency
- Article Title: Concept Brand Identity for an Affordable Lifestyle Mattress Brand Named Spongy
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Product Naming, Tone of Voice
- Industry: Manufacturing
- Keywords: Mattress, Millennial, Lifestyle, Brand, Branding, Illustration, Animation, Colourful, Rounded, Friendly,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
