Hinotama is a sushi restaurant, bar and delivery service based in Los Angeles. The branding here is consistent and based on California meeting Tokyo, Hinotama means Fireball, we didn’t want to tackle an aggressive design but we mixed the Japanese culture through architecture building design with the rising sun and added Hinotama in Japanese along we a sushi piece on fire.
CREDIT
- Agency/Creative: KAREEM GOUDA STUDIO
- Article Title: Branding for Hinotama Sushi Restaurant, Bar and Delivery Service
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Egypt
- Market Region: Middle East
- Project Deliverables: Brand Advertising, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation