Arpoador has one of the most beautiful views of Rio de Janeiro. Not only the view, the energy of this place inspires and reveals a lot about the Carioca lifestyle. This was the inspiration for the creation of the new fashion brand in Rio de Janeiro “Arpoador”. The design of the brand replaces the view of the sunset that is seen from Arpoador, where the sun sets behind Morro Dois Irmãos at the end of Leblon beach. The gold and black colours represent exactly this moment of the day. The deconstruction of the logo (hill, sun and sea) is the basis of the visual identity of the brand, leaving it more free. The description Rio Wear indicates the unique style of Carioca, in the way of dressing as in his lifestyle.
CREDIT
- Agency/Creative: Studio Branco
- Article Title: Arpoador Rio Wear Branding Designed by Studio Branco
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Retail Brand Design
- Industry: Fashion
- Keywords: Branding, design, Fashion, Rio de Janeirovibe
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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