The challenge was to design a new carton packaging for our whitening toothpaste brand: Be You. The former packaging made out of transparent acrylic was experiencing a decline on-demand in some markets due to its overuse of plastic in the external packaging. The new packaging made out of carton has a window which allows touching the tube since the haptic has always been a highlight of the Brand BeYou. The rebranding of the packaging uses a lively colour palette and the fun lifestyle design elements that have characterized the brand.
CREDIT
- Agency/Creative: Brand Center Curaprox ( Curaden AG )
- Article Title: Brand Center Curaprox Create Rebranding and Reduction in Plastic Secondary for Toothpaste Packaging
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Switzerland
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Identity System, Packaging Design, Photography, Product Naming, Rebranding
- Format: Box, Tube
- Substrate: Plastic, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
