Behind every bag there’s so much story, so much passion, and so much love. At Kali Coffee Roasters we want to make everyone feel as if they are traveling with us to the world of Mexican coffee back in Chilón, Chiapas. Where we didn’t just find adventure or freedom. More than anything, we found ourselves.
This is why we show our amazing mountains and coffee plants in every single bag. We gave a voice to Mexican coffee, telling its story in the back part of the bag.
We want our community to live the story behind each coffee bean, to exalt Mexican coffee, but most of all, the people behind it.
CREDIT
- Agency/Creative: Kali Coffee Roasters Creative Team
- Article Title: Kali Coffee Roasters In-House Creative Team Launches their New Coffee Bags
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Experience, Brand Identity, Brand Redesign, Brand World, Graphic Design, Packaging Design, Rebranding, Research, Retail Brand Design, Tone of Voice
- Format: Bag, Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
