Baluarte is a business consulting company that aims to be the safe haven for its clients, whether in matters of administrative organization, legal support, or team management, in order to provide them with the necessary security so that they can focus on their main activities.
The brand should represent tradition but without losing the idea of modernity, with new ideas that value the sustainable functioning of its customers. In addition to the need to be strong, the new visual identity would need to be solid and stand out among its competitors. The solution found passes, mainly, by the meaning of “Bulwark”, that is the top of a fortress, serving for surveillance and a totally safe place.
For the symbol it was thought about the use of gestalt techniques as contrast, shadow and light, developing the representation of this fortress that Baluarte intends to be for its customers, making the brand minimalist but at the same time strong, with striking colors and the necessary personality to stand out in the market.
CREDIT
- Agency/Creative: Berriel Brand
- Article Title: Baluarte a Business Consulting Company Branding by Berriel Brand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Graphic Design, Tone of Voice
- Industry: Technology
- Keywords: fortress, castle, bastion
