Development of concept, naming and the whole design system for Racconto Argentina, a new arrival of regional products brand.
Creative direction and art direction in house agency. A very nice proyect in which we took part. Entrepreneurs developing a small brand that dreams in big. Illustrations, icons and resources originally developed for this new brand that was born a few days ago.
CREDIT
- Agency/Creative: Boina
- Article Title: Boina Agency Concept, Naming and Full Brand Identity for Racconto
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Research, Retail Brand Design, Tone of Voice
- Industry: Food/Beverage
- Keywords: Salame, regionalproducts, design, identity, branding, argentina
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
