Marqués de Vitoria. (Marquis of Vitoria) Sometimes to modernize you have to go to the past. A vignette of paper money traces the history of the Marquis with the adventurous spirit of the ancient merchants. A label full of details and things to tell. Nothing is chosen at random to tell the story of the Marquis of Vitoria.
CREDIT
- Agency/Creative: Moruba
- Article Title: “Marqués de Vitoria’s” Life Told Through a Wine Label by Moruba
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Multiple Regions
- Project Deliverables: Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand Strategy, Graphic Design, Illustration, Packaging Design, Product Architecture, Research
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
