Juice “Dobry” is about vitamins and minerals from natural fruits in one to-go package. The task of PG team was to create a bright, up-to-date design that would highlight “Dobry” on the shelf and breathe new emotions into the brand character.
Illustrations in modern graphic style are universal for all target audiences: it attracts young people and doesn’t trigger negativity among older people. Heroes on packages help to differentiate sku by taste, and show consumption situations. Die-tag and a rope supports the continuity with the design of other volumes in the assortment of the “Dobry”. One of the facets of the packaging tells about the social project “Veselye serdechki”, which is supported by part of the funds received from each package under the TK Dobry.
CREDIT
- Agency/Creative: PG Brand Reformig Company
- Article Title: Berries and Fruits Come to Life in the New PG Design for Dobry Juices
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Brand World, Packaging Design
- Format: Box
- Substrate: Pulp Carton
