Casa Conecta is a studio, located in the city of Rio de Janeiro / RJ, where four activities are offered: yoga, pilates, hiit and functional training. In addition to physical activities, the studio will offer relaxing massages, aromatherapy and the sale of essential oils.
The brand was created for those who do not identify with weight training gyms or other collective activities such as fighting or crossfit, but want to invest in their health and maintain a shape within a welcoming environment that allows them to disconnect from the world and concerns.
The project consisted of developing a brand that represented the company’s DNA, looking for shapes and colors that communicated its main attributes: sensitivity, humanity and lightness. The colors used have shades of green which is the color of nature, health and hope. Being a fresh color, it invokes tranquility, calm and peace. Yellow is the color of the sun, joy and good humor. The more pastel tone takes away a little too youthful that yellow can have.
CREDIT
- Agency/Creative: Diro Design
- Article Title: A Modern Visual Brand Identity for Casa Conecta by Diro Soares
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Brand World, Branding, Graphic Design
- Industry: Health Care
- Keywords: Brand, Green, heart, home, home logo, logo design, symbol, vegetal
