“For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the custom typeface ‘Good2Type’. And by building a digital experience that showcases the marvels of their AI powered products.”
G2K Group is an international company with offices in Germany, Egypt and Mexico. They work in the field of hazard detection on public traffic areas, in maintaining the safety in factories and in the control of aggressive football fans in stadiums.
At the beginning of the COVID19 pandemic, they developed a fever scanner. With this scanner, infected persons and patients can be identified and isolated at an early stage. The fever scanner can be used in hospitals, doctor’s surgeries, office buildings, etc.
IG2K is the software supplier for the development of the Smart City concept for the New Administrative Capital project in Egypt.
CREDIT
- Agency/Creative: CRU Brand Consultancy
- Article Title: CRU Brand Consultancy Re-brands AI Software Provider G2K Group
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Germany
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Naming, Brand Redesign, Brand Strategy, Brand World, Graphic Design, Illustration, Photography, Product Naming, Rebranding, Tone of Voice
- Industry: Technology
- Keywords: Logo Design, Typeface Design, Stationary Design, Web Design, Presentation Design, Worded Identity,
