Orangina, the orange soda, was first produced in France in the 1930s and has been popular in Europe ever since. I simply transformed Orangina’s iconic image “the orange peel” into a fresh-looking bottle. When you peel the label, messages will come out in a spiral. You get a different message with every bottle so collect them all!
CREDIT
- Agency/Creative: yuko takagi
- Article Title: Orangina Sprial Peel In-house, Non Published Concept Design Yuko Takagi
- Organisation/Entity: In-house, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Japan
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Branding, Illustration, Packaging Design, Photography, Tone of Voice
- Format: Bottle, Cup, Sleeve
- Substrate: Glass Bottle, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
