Task:Rebranding for one of the most famous Poultry Meat Producers in the country. Solution: The main factors, which determine consumer choice in varieties of this product are visual perception of the quality, originality and environmental friendliness. While designing of the packaging we held up the ideals of naturalness and simplicity in order to focus more on the genuineness of the product. The style of logo is designed to support the overall concept of “village production”. The blue as a brand-color was chosen not by chance. It symbolizes ease, care and reliability and has great credibility. Another advantage is the fact that the competitors don’t use such color layouts. This allows the client to stand out favourably in retail.
CREDIT
- Agency/Creative: Wishnia
- Article Title: Wishnia Rebranding for Chebaturochka One of Poultry Meat Producers in the Ukraine
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Graphic Design, Packaging Design, Rebranding, Retail Brand Design, Tone of Voice
- Format: Box, Clamshell
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
