Preece is a high fashion clothing confection located in São Paulo/Brazil wich works with classical and timeless concepts of the huge woman’s clothing universe, using techniques that combine refinement and convenience. With this project, the company wanted to be visually positioned as the biggest international brands of the segment. The challenge was to build a visual identity with strong personality and elegance without being as trendy as fast-fashion clothing brands.
CREDIT
- Agency/Creative: Lucas Coradi
- Article Title: Brand Identity for Preece High Fashion Confection by Lucas Coradi
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Graphic Design, Packaging Design, Tone of Voice
- Industry: Fashion
- Keywords: brand, fashion, luxury, logo
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
