Golden Rule is a series of cocktails that are perfect for on the go! Enjoy chilled or pour over ice. Made with quality ingredients, these cocktails pack a punch and are ideal for weekend getaways, bachelor parties, or traveling to your next destination. These cocktails stand out among the pack in a cooler full of beer, or on the shelf at the market, Golden Rule cocktail’s surprise and delight those who are curious to give it try. Our aim was to disrupt the to-go spirits category by producing bar strength cocktails a novel 100ml cans. We centered the design around matchbook-style illustrations to tell the origin stories of each cocktail, starting with Margarita at your favorite Cantina. The bold use of color was sampled from Mid-century ephemera to give the matchbooks that 3 color print authenticity.
CREDIT
- Agency/Creative: Nicola Broderick
- Article Title: Golden Rule Cocktails Packaging Design by Nicola Broderick
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Tone of Voice
- Format: Can
- Substrate: Metal
