After reading about plants of the Amazon forests, the idea of creating this conceptual packaging popped into my head. It is a known fact that many of the plants and fruits from the largest forest on earth have cosmetic properties especially when it comes to skincare. So my intention was to present a product in three versions, an all-natural exfoliating pulp. The term Enchantology, chosen to be the name of the brand, comes from the perception that there’s an enchantment in those rainforests that could be brought to us inside a tube whose packaging has seeds and substances found in the forest and, of course, the creamy pulp made with three typical fruits: Buriti, Jaborandi and Camu-Camu.
CREDIT
- Agency/Creative: Luan Cruz
- Article Title: A Design Concept for Enchantology Exfoliating Pulp Packaging by Luan Cruz
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand Naming, Packaging Design, Product Naming, Tone of Voice
- Format: Tube
- Substrate: Plastic, Pulp Fibre
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
