Three dots is a CBD sparkling water brand that focuses on the personal well-being of their consumers. Their products are carefully crafted with a mix of natural flavours and botanicals to help reduce stress. Their aim is to give you the zen you need in this non-stop world.
This non-stop mentality continues in shops where every brand is screaming to get noticed. Studio Unbound wanted to create a packaging design that gave you a moment of pause, imitating the products benefits.
Not including the brand name on the packaging was a bold and brave move but by just using three coloured dots on a white background was an effective move to achieve that pause. The unembellished silver flavour variate at the bottom of the can completed the look, creating a very calm and peaceful pack design.
CREDIT
- Agency/Creative: Studio Unbound
- Article Title: Uncluttered Packaging Design that Echoes the Products Benefits by Studio Unbound
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Redesign, Brand Strategy, Branding, Packaging Design, Rebranding, Research
- Format: Can
- Substrate: Metal
