Laura Zajdner ,Shenkar college – Diamond Chocolate
” Chocolate, and the process it undergoes from seed to product, reminds me a lot of the process of a rock growing. Both start from nature as raw materials and end up a beautiful finished product. I chose a color pallete that reminds me of the desert view and decided to use basic and organic shapes to create a wild abstract. In order to give the package a postcard feel I’ve added rock textures and information about different mines on the back.”
CREDIT
- Agency/Creative: Laura Zajdner ,Shenkar college
- Article Title: Brand Creations and Packaging Design for Student Concept of Old Postcard Looking Chocolate
- Organisation/Entity: Student Promotional / Self Published
- Project Type: Packaging
- Agency/Creative Country: Israel
- Market Region: Global
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
