Pot is an ice cream shop located in Mercedes, in Buenos Aires Province. It has a sustainable vision and really cares about the environment, that’s why all its products are produced with natural ingredients and carefully packaged. The fact that the ice cream pints (called Potes in Spanish) are meant to be reused as flower pots, triggered the brands concept and storytelling. With the purchase of a pint, it comes with a special gift: a paper envelope full of aromatic seeds that are meant to be planted on the pot after finishing the ice cream. We designed colorful and playful packages aimed to motivate their reuse, as well as a delicate envelope for the aromatic seeds. Also, we took very powerful product photos, in order to enhance the brand’s digital image. To sum up, the Branding was set out to propose a healthy, fun and unique experience, on the one hand, and to turn the classic “artisan ice cream shop” into a sustainable concept, on the other.
CREDIT
- Agency/Creative: Estudio Nuar
- Article Title: Pot the Sustainable Ice Cream from Argentina
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Naming, Tone of Voice
- Industry: Food/Beverage
- Keywords: Ice Cream, Natural, Sustainable, Argentina, Branding, Estudio Nuar
