Multitaskr arrived at the studio as Cinchbid, a digital marketplace for home services as diverse as plumbing and real estate. We found out that the name made little favor to make the product immediate and accesible for consumers, as they had to find out further on about the service. We gave them a simple name that explained the advantage of using Multitaskr: all your home vendors will be at the same place. Then designed a simple and digital-focused identity that could help them to create a charismatic narrative.
CREDIT
- Agency/Creative: Sentido
- Article Title: Branding for Multitaskr Digital Marketplace for Home and Real Estate Services by Sentido
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Peru
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Research, Tone of Voice
- Industry: Technology
- Keywords: Marketplace, Tech Company, App, Home Services
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
