“A truly quirky challenger brand : Pure created the brand & packaging for 22 products from independent chutney and relish maker The Quirky Cook. The brand approach across the packaging is aptly quirky, featuring illustrated depictions of The Quirky Cook and copy lines tailored to the usage of each one of the 22 products in the range. As challenger branding the bespoke imagery and engaging text act as a mini advertisement on pack.”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
