‘The Independent’ is a brand conceived to sell in independent retailers and on-trade. We devised a packaging solution that features a portrait of a unique character we created. Playing on the ‘Puss in Boots’ theme, we used a cat head and tail (cats are independent creatures by nature), smug 50’s business man (representing the winemaker as salesman), and gum boots (winemakers footwear). A stamp was created to retain Teusner’s distinctive oval branding, but express it in a more interesting and independent manner.
“The cat probably sells more of this wine than the wine itself.”
Kym Teusner, Winemaker
CREDIT
- Agency/Creative: Cornershop
- Article Title: Cornershop Create Unique Character for The Independent, Teusner Wines
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Multiple Regions
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Research, Tone of Voice
- Format: Bottle
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
