“Dancing on the sand” is a festival of contemporary dance art on the Black Sea coast in Sochi. Symbol of the identity — tanned dancers in bathing suits. They move in the rhythm on posters and souvenirs. Illustrations also serve as pointers and gender signs. All elements are built on a common grid, conveying the feeling of crowded beach in Sochi and the freedom of dance.
CREDIT
- Agency/Creative: Nikita Gavrilov
- Article Title: Student Concept Design for Shop Dance On The Sand Festival by Nikita Gavrilov
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Illustration
- Industry: Non-Profit
- Keywords: Branding, Identity, Dance Festival
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
