Jet Mosaic produces and sales porcelain stoneware tiles and geometric mosaics. After briefing with the client we realised that they relate to the work and quality of materials with trembling. That inspired us and we focused on quality in branding. Identity emphasizes natural beauty of material and reliability which Jet Mosaics guarantees to their clients.
To convey this, we turned to the classics — simple, restrained and expensive. We built the style on a combination of a unique stone texture and a classic antique font. The logo was designed according to the mosaic principle: the letters form a square and, as the pieces of the mosaic, are folded into a common canvas.
CREDIT
- Agency/Creative: FREE.creative
- Article Title: FREE.creative Brand Identity for Jet-Mosaic – A Mosaic Manufacturing Company
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Identity, Branding, Packaging Design, Research, Tone of Voice
- Industry: Manufacturing
- Keywords: Identity, Mosaic, Tile, Pattern
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
