Crafted from American and European sherry oak casks, The Macallan Double Cask Range has recently relaunched its 12 Year Old with two new age statements, the 15 Year Old and the 18 Year Old. With the need to adapt quickly in an evolving landscape of challenges in 2020, the approach to showcase the series in an ’at home’ environment has allowed more flexibility in reaching markets internationally.
With the three age statements across the series, we wanted to differentiate these malts in alternative settings while keeping a focus on familiar brand components of The Macallan.
Each of the age statements is paired with various serves and cocktails that have been crafted to compliment the spirit and heritage of the malt in different regions.
Part of a wider brand toolkit for The Macallan Double Cask, the creative is reaching markets globally as the campaign rolls out.
CREDIT
- Agency/Creative: Pim-Pam
- Article Title: The Macallan Double Cask Range Designed by Pim-Pam
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Design, Brand Strategy, Brand World, Graphic Design, Photography, Research, Retail Brand Design
- Format: Bottle
- Substrate: Glass Bottle
