“The brief was to create a new identity and packaging for the new light premium lager Arton56 by the Swedish beer brewery Åbro. Arton56 is a distinctly and modern summer beer and the entire identity should breathe easy, crisp, and bright summer days.
To get the right feeling of the product we chose to work with heraldry and classic materials combined with a hand painted typography and an transparent allocations. Which created a product that gives you the feeling of soft summer days and a modern design.”
CREDIT
- Agency/Creative: Martin Hummel-Gradén
- Article Title: Martin Hummel-Gradén – Arton 56
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
