Mono.Go is a line of all-in-one notebooks focused on improving the daily lives of those who choose them, because they’ll find the essential tools that they need for creating. They are inspired by new beginnings and by the excitement that comes from a blank notebook ready to welcome ideas, projects, and stories.
We developed a graphic proposal that would express the warmth and fun of those first school days that live in our memories. We chose the color palette and its different shades to express the brand’s relaxed and dynamic character. As for the logo, we designed a font with a casual and cheerful personality. Likewise, we created a series of textures to convey the versatility and innovation of the notebooks.
CREDIT
- Agency/Creative: Estudio Wikka
- Article Title: Estudio Wikka Create Branding for Mono Go, a Brand Inspired by New Beginnings
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Industrial Design, Packaging Design, Product Naming, Tone of Voice
- Industry: Manufacturing
- Keywords: notebooks, school, creative, colors, supplies, books, texture
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
