Based in Mexico City, Mal de Ojo is a queer collective founded with the purpose of building a community for LGBTQIA+ people. By challenging gender norms and capitalism of today, it aims at social change. This is characteristically reflected in the change in the traditional LGBT flag colors for our design.
CREDIT
- Agency/Creative: Catalina González
- Article Title: Building a Community for LGBTQIA and People for Social Change
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Creation, Branding, Graphic Design, Identity System, Illustration, Tone of Voice
- Industry: Non-Profit
- Keywords: Pride, Illustration, Brand, Graphic Design, Flag, Animation, Brand
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
