Branding for physiotherapist based in the town of Premià de Mar, Barcelona. Bethania Portoles has a long history in the field of Physiotherapy and therapeutic massages, both in her native country (Brazil) and currently in Spain. She did not have a professional image to position her and set her apart from the competition. The wooden hand that adorns his office was the trigger for the concept for visual identity. It is present with different gestures in almost all communication pieces, supporting and highlighting the messages. The logo is divided into 2, formed by the Helvetica and Bodoni italic fonts, while the baseline coexists perfectly on one side and the other of the letter “f”. The combination of beige and teal colors transmits harmony and serenity, qualities proper to the activity of Physiotherapy.
CREDIT
- Agency/Creative: Bardelli Studio
- Article Title: Bardelli Studio Branding for Physiotherapist Based in the Town of Premià de Mar
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Photography
- Industry: Health Care
