No matter where it happens we´ll replace it. Movistar new roaming with screen insurance. We present a collection of print ads in which we play with aerial views of cities around the world that when viewed from above look like cracks from smartphone screens. A graphic campaign that visually combines the international roaming service, now with screen insurance regardless of where you break it.
CREDIT
- Agency/Creative: Publicis Groupe Ecuador
- Article Title: Paris, Tokyo, Berlin Print Ads Campaign for Movistar New Roaming with Screen Insurance by Publicis Groupe Ecuador
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ecuador
- Market Region: South America
- Project Deliverables: Brand Advertising, Brand World, Graphic Design, Photography
- Industry: Telecoms
- Keywords: Movistar, Ecuador, Publicis, Print, Roaming, screen, insurance, Paris, Tokyo, Berlin, Ads, South America, Telecom, Agency, Advertising, Conceptual
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
