“Hacienda López de Haro” is a wine born to become a Rioja classic. The principal challenge of in this work was to transmit a traditional character, so a vintage aesthetic was chosen, inspired by the labels used at the beginning of the 20th century. To be a classic it is not necessary to be hundreds of years old, nor come from high lineage, but rather to breathe that magic of something well done, made with care and enjoyed with passion. Hacienda López de Haro is a new classic that fights against standards, clichés and prejudices. An assortment of seven wines that leave the winery ready to be enjoyed and understood, without pretensions or posturing, with the intention of being enjoyed and being exciting. The most contemporary Rioja classic.
CREDIT
- Agency/Creative: Moruba
- Article Title: “Hacienda Lopez de Haro” the Most Contemporary Rioja Classic by Moruba
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Brand Strategy, Graphic Design, Packaging Design, Product Architecture, Research
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
