Aztecs loved their stone carving abilities with the same passion they loved hot chocolate, with the perfect example being the emperor Moctezuma Xocoyotzin II who consumed large portions of the so-called divine drink and was our main inspiration for the naming of the brand, Xocoyo. Designing the brand’s hot chocolate mug, we invested in geometry, while drawing inspiration from the Aztec distinctive architecture of steep stairs and their habitual relation with drinking chocolate.
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Luminous Design Group Designs Cup for Xocoyo
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand Architecture, Branding, Industrial Design, Packaging Design, Product Architecture
- Format: Cup
- Substrate: Metal, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
