Reutique, is an exquisite one of a kind multinational clothing brand that offers nothing but a one of a kind unique experience for every single customer. It’s a new clothing line that is made in appreciation of those who value exclusive, distinctive and inimitable designs, as Reutique offers only a one piece per customer type of clothing.
We have created a name, logo and visual identity that hovers around the concept of uniqueness and distinctiveness. The logo is mainly derived from the concept of cards, as in each deck of cards every individual card has its own unmatched color, icon and value representing only itself! Moreover, the icon that we chose to represent us best is the iconic Greek goddess Aphrodite. As she is associated with love, beauty, pleasure, and passion, all of which are characteristics that suit us and our brand best.
And In order to further insure that all our clients are getting a one-off experience, we have made sure to add a unique card with every unique item we deliver, so that its user can scan the info on it and log into our website in order to trace back each and every step in the production of this unique piece that was tailored just for them!
CREDIT
- Agency/Creative: az studios
- Article Title: Az-Studios Design Ruetique Brand Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Egypt
- Market Region: Africa
- Project Deliverables: Brand Advertising, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Tone of Voice
- Industry: Fashion
- Keywords: logo, branding, reutique,
