To celebrate the official release of Best Of Kin’s ‘Dad Beer’ we helped them turn their 6-packs into a greeting card for Father’s Day. This beer was brewed in memory of the founding brothers’ late father. To quote them “This is the beer he would’ve kept stocked in his mini fridge to enjoy after a long day’s work. A clean drinking thirst quenching laggard ale based on a traditional German recipe.”
CREDIT
- Agency/Creative: Conflict
- Article Title: Best Of Kin Turns ‘Dad Beer’ 6-pack Into Father’s Day Greeting Card Designed by Conflict
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Can, Case
- Substrate: Metal, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
