Asprey Creative – Harvest Road Honey
“Harvest Road honey is a unique monofloral honey from the remote Marri forests of Western Australia.We needed to develop an iconic look for this product. One that would stand out and speak to the brand’s premium positioning both here in Australia, and in China.Our solution uses the geometry of the honeycomb hexagon to create a heart shape in which all the brand elements sit.We printed stipples of reds and golds on a foil stock to give the brand a beautiful, premium feel.”
CREDIT
- Agency/Creative: Asprey Creative
- Article Title: From the Remote Marri Forests of Western Australia, Monofloral Honey Label Packaging Design
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Multiple Regions
- Format: Jar
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
