When Grand Napa Vineyards provided CF Napa with the task of creating the packaging for their Calculated Risk wine brand, they desired a label with a certain cleverness to it. We helped craft the brand’s story that envisioned Calculated Risk as an encapsulation of the creativity born from those willing to take a risk. We represented the analytical aspects of thought processes with a series of “+” and “-” signs. Visionaries will discover the hidden “plus” symbol; a validation to those who see things differently to keep pushing boundaries.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: New Wine Brand Takes a Calculated Risk
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Packaging Design
- Format: Bottle
- Substrate: Glass, Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
