“No amount of physical contact could match the healing powers of a well made cocktail.” — David Sedaris
Kling Kling is our favourite project despite its lesser exposure because of how complete it is as a brand building project – from naming, to visuals, packaging, and displays. We have worked closely in conjunction with the client team that the product line up was still in developmental stage.
To communicate to young working class females who enjoy socialising, we came up with the name “Kling Kling” that resembles glass toasting and clinking, and doubles as the jewellery pieces clinks. Started from there, we have designed a full range of peripherals inspired by our favourite cocktails, and remained sober till its completed. Packaging we did for them apply the transparent gradient to imply the stunning colour of different cocktails.
CREDIT
- Agency/Creative: Noiseless Design
- Article Title: Fashion Jewellery Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Hong Kong
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Photography
- Industry: Fashion
- Keywords: Jewellery, cocktail, duo and trio, fashion, fashion jewellery, packaging, retail design, visual merchandising, vm, display, window display, woman, women
