Repúb1ica Branding – Mezcal Fandango Design
” Fandango is a premium Mezcal made with the tradition that distinguishes the state of Oaxaca. We created a label that highlighted the craft’s origin of the brand and the authenticity that distinguishes it, through the use of materials that recall the art of embossing and Oaxacan silversmith.
The packaging was developed taking into account the personality of Mezcal Fandango, highlighting the origin and traditional elements in its development, with a graphic work related to an ancient legend of the region.”
CREDIT
- Agency/Creative: Repúb1ica Branding
- Article Title: Brand and Packaging Design for a Mexican Mezcal Distilled Beverage
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
