Building on our long-standing relationship with Inspired Pet Nutrition we were asked to create a premium offering within their Harrington’s product range.
To stand out from the crowd graphically we quickly realised that we needed to develop the Harrington’s masterbrand scope, allowing it to flex into other customer pillars and continual changing markets.
Harrington’s is the leading UK supplier of dog food and we’ve worked hard to bring their ‘Natural for All’ proposition to life, simply and coherently. We overtly highlighted to pet parents the 6 simple ingredients in every Just 6 pack, whilst also giving reassurance that these tasty little morsels give all the natural goodness their dog needs. The use of a dark consistent range colour offset with the punchy bright, electric colour palette enables quick shop-ability and easy navigation.
CREDIT
- Agency/Creative: OurCreative.
- Article Title: OurCreative. Creates New Branding and Packaging for Harringtons Just 6
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Branding, Illustration, Packaging Design, Photography, Product Naming, Tone of Voice
- Format: Bag, Case, Flow-Pack, Pouch, Wrap
- Substrate: Pulp Board, Pulp Carton, Pulp Moulded Fibre, Pulp Paper
