Menerba is a village in France, where this wine is produced. The label shows the terroir, artistically. With dark and mystical resources, the label seeks to attract with a strong and striking image. In this project we had to get rid of all the technical aspects of design and focus on flying with the imagination, on playing as children, on creating from the abstract.
CREDIT
- Agency/Creative: estudio Argo
- Article Title: Menerba Wine Label Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: Europe
- Project Deliverables: Packaging Design, Product Architecture
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
