Play Brew Co is a Middlesborough-based craft beer brand hell-bent on producing exhilarating beer with a nostalgic twist, born from the influential culture of the ’70s, ’80s and ’90s. We worked with Play Brew Co on creating their first range of special release beers to help them make a real splash in the saturated world of craft beer.
For this special release, we created illustrated characters, each taking part in a different activity directly inspired by the inspiration of the flavour-profile of the beer itself and the character of the hops specifically.
For this special release, we created illustrated characters, each taking part in a different activity directly inspired by the inspiration of the flavour-profile of the beer itself and the character of the hops specifically.
CREDIT
- Agency/Creative: Alphabet Design Agency
- Article Title: Alphabet Creates Punchy Packaging Design for Play Brew Co.
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Identity System, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Can
- Substrate: Metal
