Identity for a high quality catering company, with natural products and under the motto “from the land to the table”. A concept linked to the journey of the food is created through some graphic elements that encourage the user to create a visual journey. Shades inspired by the earth, rusty iron and the countryside. Origin, route and destination. Illustrations and continuity in communication under the concept and the phases of the journey in this imaginary journey.
CREDIT
- Agency/Creative: Barceló estudio
- Article Title: Identity for a High Quality Catering Company
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Strategy, Branding, Identity System, Tone of Voice
- Industry: Food/Beverage
- Keywords: lux brand
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
